How do Bundles typically benefit customers in B2B Commerce?

Bundles in B2B Commerce provide significant benefits to customers by allowing them to purchase multiple items as a single package, often at discounted prices. This approach not only saves money for the customers, who benefit from the collective pricing of the items, but it also simplifies the purchasing process. Instead of sourcing each item individually, customers can acquire everything they need in one transaction, reducing effort and time spent on shopping. Additionally, purchasing bundled items can encourage businesses to buy more products than they might have considered if they were priced separately, thus potentially increasing overall sales for the seller.

The focus on collective pricing and convenience makes bundles an attractive option in B2B settings, where purchase efficiency and cost-effectiveness are often key considerations for buyers.