What is a Catalog in the context of Salesforce B2B Commerce?

In the context of Salesforce B2B Commerce, a catalog refers to a structured set of products and services that a business offers for sale. This structured organization allows businesses to effectively manage their offerings, categorizing products and services in a way that makes it easy for customers to browse and find what they need.

Salesforce B2B Commerce utilizes catalogs to enhance the shopping experience by providing detailed information about each product, such as descriptions, pricing, and availability. Catalogs can also be organized into different categories or collections, facilitating a smoother purchasing process and improving customer satisfaction.

This focus on providing a well-organized list of offerings directly supports sales activities, making catalogs essential for businesses operating on this platform. The other options represent different aspects of business operations but do not capture the specific definition and role of a catalog in B2B Commerce.