What is a key difference between B2B Commerce and B2C Commerce?

The correct answer highlights a fundamental characteristic of B2B Commerce, which is its focus on bulk transactions, customer accounts, and the complexities of business relationships. B2B (business-to-business) transactions typically involve larger quantities of products or services sold to other businesses rather than individual consumers, as seen in B2C (business-to-consumer) models. This often necessitates a robust customer account management system to handle the intricacies of business relationships, including pricing agreements, contracts, and customized service levels.

In B2B environments, companies often establish ongoing relationships with suppliers and buyers, which helps facilitate negotiations around bulk pricing and terms. Additionally, compared to consumer markets, B2B transactions may involve more complex payment terms and require closer collaboration between buyers and sellers to meet the specific needs of the businesses involved.

The other options misrepresent key aspects of B2B Commerce. For instance, B2B does not focus primarily on individual customers, nor does it inherently prioritize consumer goods over industrial products. Pricing strategies in B2B can also be complex due to the need for customization based on various factors like volume, negotiation, and contractual obligations, making simplicity less common than in B2C pricing strategies. Therefore, the emphasis on bulk transactions and business