What is the function of Bundles in B2B Commerce?

Bundles in B2B Commerce serve the purpose of grouping multiple products together for sale as a single package. This functionality allows businesses to create a cohesive offering that enhances the shopping experience for customers by enabling them to purchase related products in a single transaction. For example, a bundle might include a computer, monitor, and keyboard sold together at a reduced price compared to purchasing each item separately.

The grouping of products into bundles is advantageous for both sellers and buyers; it simplifies the purchasing process, encourages larger orders, and can promote the sale of underperforming items by pairing them with more popular products. Additionally, bundles can be strategically used in marketing campaigns to highlight specific product combinations that provide added value to customers.

The other functions listed, while relevant to various aspects of e-commerce, do not specifically define the role of bundles within the B2B Commerce framework. For instance, combining shipping methods or categorizing products are important but address different logistical and navigational concerns rather than the concept of a bundled offer. Likewise, while volume discounts may appear in certain pricing strategies, they do not encompass the defining characteristic of bundles as product groupings intended for a packaged sale.