What is the primary purpose of Salesforce B2B Commerce?

The primary purpose of Salesforce B2B Commerce is to provide businesses with the ability to create a customizable and powerful online storefront specifically tailored for their B2B transactions. This platform is designed to meet the unique needs and complexities associated with business-to-business sales, such as bulk ordering, complex pricing structures, and account management features.

B2B Commerce emphasizes facilitating efficient business operations and enhancing customer experience by allowing businesses to configure their storefront to align with their specific market demands. It supports features such as customer-specific pricing, easier reorder processes, and integration with back-end systems to ensure a seamless transaction experience.

By focusing on B2B transactions, Salesforce B2B Commerce distinguishes itself from solutions aimed at B2C or social commerce, which cater to different customer engagement models and purchasing behaviors. It addresses the specific challenges and requirements present in B2B engagements, making it a crucial tool for businesses looking to optimize their online commerce strategy in a business-driven environment.